Privacy Policy

Last Updated: August 2026 · Micro Labs Limited

1. Overview

Micro Labs Limited ("Micro Labs", "we", "us", or "our") respects your privacy and is committed to protecting the personal information you share with us through the Nitya Aushadhi — India's Therapy Adherence Initiative platform.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and participate in the medication adherence pledge movement.

2. Information We Collect

When you voluntarily complete the Medication Adherence Pledge form or interact with our website, we may collect:

Personal Contact Information: Full name, 10-digit mobile phone number, and city/town.
Participant Role: Category selected (Patient, Caregiver / Family member, or Healthcare professional).
Technical & Usage Data: IP address, browser type, device details, and essential session cookies for analytics and site performance.

3. How We Use Your Information

The information collected is used solely for purposes related to the Nitya Aushadhi initiative:

To generate and issue your instant Digital Adherence Badge.
To send automated SMS & WhatsApp pledge acknowledgements and periodic medication adherence reminders (if consented).
To aggregate anonymized campaign metrics (e.g., total pledge count verified for national recognitions such as the Asia Book of Records).
To improve website performance and user experience.

4. Data Protection & Security

We implement robust technical and organizational security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.

We do not sell, rent, or trade your personal contact details to third parties for commercial advertising or promotional marketing.

5. Your Rights & Opt-Out

You have the right to withdraw your consent or opt-out of receiving SMS and WhatsApp reminders at any time. To opt-out or request deletion of your pledge record, please contact us at info@microlabsltd.com.

6. Cookies & Tracking Technologies

Our site uses essential and analytical cookies to remember user preferences and understand site navigation patterns. You can manage or disable cookie settings directly within your web browser preferences.

7. Contact Us

If you have any questions or concerns regarding this Privacy Policy, please reach out to us:

Micro Labs Limited
Bengaluru, Karnataka, India
Email: info@microlabsltd.com