From Awareness to Action
World Hypertension Day has traditionally focused on awareness. Micro Labs took the next step in patient care by enabling sustained behavioral change through Digital Medium.
Therapy Adherence Initiative
“An awareness movement inspiring patients to take their prescribed medicines every day”
Need of the Hour:
A National
Medication Adherence
Movement
Micro Labs Inspires a Nationwide Medication Adherence Movement
A large scale “digital adherence movement” aimed at encouraging patients to take a digital pledge towards regular medication adherence.
Landmark achievement on
2026 WORLD
HYPERTENSION
DAY MAY 17
Controlling Hypertension Together
Overwhelming response received during the World Hypertension Day 2026 medication adherence pledge drive:
~43,000
~2,400
This became one amongst the
“large-scale initiatives”
where patients:
Took a Digital Medication Adherence Pledge
Received an instant SMS & WhatsApp acknowledgement
Earned a personalized Digital Adherence Badge
Awards & Recognition
Asia Book of Records Recognition
Micro Labs Limited, India, set a record for ‘Maximum Patients Taking a Pledge for Medication Adherence on World Hypertension Day’
A total of 42,875 patients took a pledge to adhere to the prescribed course of medication between May 11, 2026 and May 16, 2026. The awareness drive encouraged patients to adopt responsible healthcare practices, improve treatment compliance, and understand the long-term benefits of maintaining regular medication routines, as confirmed on May 25, 2026.
Featured in Leading Healthcare Media
Digital Reach Over
1,00,000+ doctors
through the Medical Dialogues newsletter and website.
A patient adherence initiative by Arbitel
signifies continuity and everyday commitment.
represents medication.
Together, Nitya Aushadhi reflects a simple message:
“Medicines work best when taken regularly.”
- Awareness on Importance of Adherence
- Discipline to Daily Medication
- Continuous Patient Education
- Continued hypertension control
The Pledge Activity was just the beginning…
Now begins the Larger Commitment towards National Awareness on Medication Adherence
- Stronger Adherence
- Healthier Hearts